Insights
Design Delight - Series Intro
Fun and fluid or bland and frustrating? There’s a reason why some brands serve up delightful digital experiences to consumers, while others fail to capture attention, often evoking frustration instead. This series dives into the fundamental principles of visual design which help to create delightful digital experiences for consumers.
Read IntroShow SeriesConvey to Compel - Series intro
The pen is mightier than the sword… …because steel swung moves a soldier, while words uttered can move nations. Your audience is your own little nation, and this series explores the fundamental principles of how to utter words so your thoughts sink into their minds.
Read IntroShow SeriesLogo Lessons - Series Intro
There are lots of misconceptions about what a logo is in relevance to your business or brand. In this series we’ll clarify the true purpose of your logo, and look at the most important attributes that make for a powerful, lasting logo.
Read IntroShow SeriesBrand Affinity - Series Intro
How to escape the rat race of price competition. The vast majority of businesses fail within the first three years. Most other businesses never reach the levels of profitability they want. One of the main reasons for both, is that these businesses never build brand affinity. This series will look at the main attributes that you can infuse into your business to develop brand affinity.
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